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nanda kumar jai : Cycling across America: lessons in sustainability ...: nanda kumar jai http://nandakumarjai1.blogspot.com/2013/08/cycling-across-america-lessons-in.html Cycling across America: lessons in sus...

Cycling across America: lessons in sustainability and happiness.. By Rob Greenfield

nanda kumar jai

http://nandakumarjai1.blogspot.com/2013/08/cycling-across-america-lessons-in.htmlCycling across America: lessons in sustainability and happiness

Rob Greenfield's 4,700-mile ride on a bamboo bicycle towing solar panels taught him the power of living a simple life

Rob Greenfield rode for 104 days, crossing 4,700 miles. He rode 375 miles across Iowa with no seat as part of the "stand up for sustainability" campaign. Photograph: Rob Greenfield

Over a period of 104 days this summer I cycled across America on a bamboo bicycle towing a trailer covered in solar panels.

My intention for the 4,700-mile "Off the Grid Across America" tour was to raise awareness about sustainability and inspire individuals to wake up and take action.

I set rigorous ground rules; only using electricity I created via my own alternative energy devices, using water harvested form natural sources such as lakes, rain and wells, and eating local organic unpackaged produce or food that was going to waste. Lastly, I wanted to shop only at businesses that practice corporate social responsibility and have a desire to use business to effect positive change in the world.

Over the entire journey, I plugged into only five outlets (my laptop) and never turned on a light switch, created two pounds of trash, nine pounds of recycling, and composted all of my food scraps.

The only other transportation I needed was a one mile ferry ride into Manhattan, of which my share was around quarter of a gallon. I had made a commitment not to swear; I cursed 9 times.

I also carried out multiple personal campaigns, including riding from New York City to Boston during a heat wave living solely on leaky faucets and waste water in a campaign called "Drip by Drip."

So what did I learn? While the trip was downright gruelling, I realised that when you have less, you have more. I appreciated a small sip of water, a morsel of food, the last 3% of battery life on my Macbook Air, clean clothes, fresh air, smooth roads, and clean water to swim in. Now that I can find joy in the simple parts of life, I can find sources of happiness for free everywhere around me.

I learned the power of a bicycle. It is a relatively simple machine but it can take us great distances both figuratively and literally. Life is good when you are on a bike. Good for yourself, good for the earth, and good for the people around you.

I recognised that people do genuinely want to help and to be a part of something greater than themselves but they just need that extra little push and they need to see someone else do it first. I learned that positivity tends to create more positivity, as does goodness.

Lastly, if you live simply, you can live free. The less complicated you make your life, the more time you have to spend doing what you love and what's good for you.

Change begins with the actions of individuals. A big action that anyone can take is to become a conscious consumer and support businesses that are doing their part to protect the environment.

Businesses will sell what we will buy so we decide through our actions what is on the market. If as an individual you want to change the way business is done, then start buying from businesses that are using it as a means of positive change in the world.

One simple action is joining 1% for the Planet, which is a growing global movement of more than 1,200 companies that donate 1% of their sales to a network of more than 3,000 approved environmental organisations worldwide.

When speaking of businesses taking responsibility for the earth's well being Yvon Chouinard, the founder of 1% for the planet and owner of Patagonia, once said "The best way to do it is to just dig into you pockets and give the money away to people who are willing to do the work."

I am 26 years old and started my first business in September of 2011. The Greenfield Group uses 5% of revenues for environmental projects, such as the creation of a community bike programme and offering a free CFL bulb exchange for residents of my community. All this goodness didn't only benefit others. My business saw great gains from it and built a solid image.

For me business is a tool to create a happier, healthier planet as well as support myself and my employees. I just hope other companies can also come to recognise this.

McNuggetum

Now - i love fast food. And i mean LOVE it. Me surviving on 2 litres of coke a day while gorging on a hamburger and pizza based diet is stuff of legend in immediate social and page 3 circles. However recent developments in the Indian fast food industry have let me with a daal-sabzi taste in my mouth.
nanda kumar jai
Now before i continue - i admit to the hypocrisy of knowing how terribly wrong everything associated with fast food is. Ive read everything from The death of food to Fast Food Nation and seen everything from Super Size Me to Who Mashed My Cow's Intestines. But still - the food tasted good. Not anymore - not in India anyway. Talking specifically about MuccDonnal (as pronounced in happy punjabi households where McAloo Tikki and fries constitutes fine dining) their burger size/quality has reduced dramatically. The veggies have become stale and watery and the french fries have become as flacid as an 80 year old's attempts after downing a complete viagra pill dispenser. But yesterday...Ray Kroc's property owning/franchise owner killing/animal rights exploiting/heart attack inducing company dropped the motherlode on Indian consumers.

Yes sir...im talking about the Chicken McNugget. Brought to you 25 years after first launching in the United States. Made of freshly left over chickens who are unable to lay eggs pumped with chemicals to increase the size of their breasts (no not silicon) while still containing only 56% volume chicken in end product. And if launching this cutting edge product on the hapless Indian wannabe consumer wasn't enough - they have supplemented it with the most fucked up advertising campaign ive ever seen. I tried to find the advertisement video on youtube but no one has uploaded it yet. I hope you will be able to see it on tv.

Its called: "Chik-kan khaane ka naya stylum". What? What the fuck is stylum? A clever take on style and yum? Oh wow! How original! First i thought it was for the South Indian market where everything ends with a yum. But then when i heard the "catchy song" playing in the back of the ad it pissed me off even more. It drops heavier gems than Kayne West. Things like:

"Agar ek reh gaya kar lo stealum". What the fuck is stealum? You want to turn young indians into British chavs whose lives revolve around stealing a McNugget?

As if that wasn't enough - the advertising agency Leo Burnett (who i have a lot of respect for) give the following explanation: The TVC shows the main protagonist bumping into a girl and dreams of eating the McNugget with her while singing a filmy style ‘duet-um.’ Suddenly, he is brought back to reality. Finding himself standing alone with the McNuggets, he shrugs his shoulders and decides to eat them ‘alone-um. He now finds himself at a party with various girls and on finding six McNuggets in his pack, decides to give them a ‘treat-um.’ Finally, he is cheated out of his last nugget by an old woman. He is taken aback at this ‘cheat-um’.

At the risk of sounding repititive. WHAT THE FUCK IS DUETUM!!! ALONEUM?!! CHEATUM?!!! ARE U BLOODY KIDDING ME-UM?!! AM I SUPPOSED TO BE HAPPYUM?!! IS THIS SOME SICKUM JOCKUM?! MOTHERUM FUCKERSUM!!

Tomorrow you'll tell me your menu has Payasum!

Please for everything right and holy in this world i urge everyone to boycott this shit-um!

Rant end-um.